While watching a sports analysis program today on TV, I chuckled when the commentators went bonkers over a scene that happened during a professional football game this past weekend. The sideline cameras Today I read a newspaper report about what happened after that scene was shown to millions of football fans. Sales of the book on Amazon skyrocketed. Now that’s an influencer.
I then considered this from an advertising and marketing perspective. Book sales have been declining in recent years. So, how should a publisher fix that problem? The answer is right in front of us.
Select people you would least expect to be book readers and show them reading books. Athletes, First responders. Soldiers. Ditch-diggers. Truck drivers. Celebrity macho types.
Forget the intellectual, white-collar wearing, sophisticates. Go lunch-pail, blue-collar, roll up your shirt sleeves book readers and books will be back.
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